Digital Marketing

Learn Digital Marketing with AIM Foundation — no prior experience required!

Start your journey with skills that let you work from anywhere, build your independence, and grow a future-ready career. Our program is designed for beginners who have the will to learn and the ambition to succeed. Gain essential digital skills for today’s world and unlock career opportunities for tomorrow.

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Course Module

Certificate Course in Digital Marketing - 3 Weeks

FINAL ASSESSMENT & CERTIFICATION

MODULE 1

Introduction to Digital Marketing

• What is Digital Marketing?
• Traditional vs Digital Marketing
• Digital Marketing Ecosystem
• Career opportunities & freelancing scope
• Case study: Small business / NGO example

Outcome: Understand scope and career paths

MODULE 2

Website & Online Presence Basics

• How websites work (domain, hosting, CMS)
• Introduction to WordPress
• Landing pages vs websites
• User experience basics (UX)

Outcome: Understand role of websites in marketing

MODULE 3

Content Marketing Fundamentals

• What is content marketing?
• Types of content (blogs, reels, posts, videos)
• Content strategy & calendar
• Copywriting basics (AIDA model)
• Canva introduction

Outcome: Create marketing content

MODULE 4

Search Engine Optimization (SEO)

• How Google works
• On-page SEO
• Keywords & search intent
• Meta title & description
• Local SEO

Outcome: Optimise content for search engine

MODULE 5

Social Media Marketing

• Facebook, Instagram, LinkedIn overview
• Page vs profile
• Organic reach & engagement
• Hashtags & posting strategy
• Community management

Outcome: Manage social media presence

MODULE 6

Paid Advertising Fundamentals

• Introduction to Meta Ads & Google Ads
• Campaign objectives
• Audience targeting basics
• Budgeting & bidding concepts
• Ad creatives & copy

Outcome: Understand paid ads

MODULE 7

Email & WhatsApp Marketing

• Email marketing basics
• Tools overview (Mailchimp, Brevo)
• WhatsApp marketing guidelines
• Lead magnets & opt-ins

Outcome: Communicate effectively with leads

MODULE 8

Analytics, AI Tools & Freelancing

• Introduction to Google Analytics
• Key metrics (traffic, CTR, conversions)
• Free AI tools for marketing
• Freelancing platforms & ethics

Outcome: Measure performance & explore income paths

Course Module

Certificate Course in Digital Marketing - 3 Weeks

Mode: Online | Language: Bengali / English (bilingual delivery possible) | Course Fee: Free

Target Learners: Students, unemployed youth, homemakers, beginners

Outcome: Learners can plan, execute, and evaluate basic digital marketing campaigns

MODULE 1: Introduction to Digital Marketing

Topics

• What is Digital Marketing?
• Traditional vs Digital Marketing
• Digital Marketing Ecosystem
• Career opportunities & freelancing scope
• Case study: Small business / NGO example

Outcome: Understand scope and career paths

MODULE 2: Website & Online Presence Basics

Topics

• How websites work (domain, hosting, CMS)
• Introduction to WordPress
• Landing pages vs websites
• User experience basics (UX)

Outcome: Understand role of websites in marketing

MODULE 3: Content Marketing Fundamentals

Topics

• What is content marketing?
• Types of content (blogs, reels, posts, videos)
• Content strategy & calendar
• Copywriting basics (AIDA model)
• Canva introduction

Outcome: Create marketing content

MODULE 4: Search Engine Optimization (SEO)

Topics

• How Google works
• On-page SEO
• Keywords & search intent
• Meta title & description
• Local SEO

Outcome: Optimise content for search engine

MODULE 5: Social Media Marketing

Topics

• Facebook, Instagram, LinkedIn overview
• Page vs profile
• Organic reach & engagement
• Hashtags & posting strategy
• Community management

Outcome: Manage social media presence

MODULE 6: Paid Advertising Fundamentals

Topics

• Introduction to Meta Ads & Google Ads
• Campaign objectives
• Audience targeting basics
• Budgeting & bidding concepts
• Ad creatives & copy

Outcome: Understand paid ads

MODULE 7: Email & WhatsApp Marketing

Topics

• Email marketing basics
• Tools overview (Mailchimp, Brevo)
• WhatsApp marketing guidelines
• Lead magnets & opt-ins

Outcome: Communicate effectively with leads

MODULE 8: Analytics, AI Tools & Freelancing

Topics

• Introduction to Google Analytics
• Key metrics (traffic, CTR, conversions)
• Free AI tools for marketing
• Freelancing platforms & ethics

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Kolkata

Supported By : P.C. Chandra Group

AIM to Skill

Supported By :

AIM to Skill

Digital Marketing

Learn Digital Marketing with AIM Foundation — no prior experience required!

Course Module

Certificate Course in Digital Marketing - 3 Weeks

FINAL ASSESSMENT & CERTIFICATION

MODULE 1

Introduction to Digital Marketing

• What is Digital Marketing? • Traditional vs Digital Marketing • Digital Marketing Ecosystem • Career opportunities & freelancing scope • Case study: Small business / NGO example

Outcome: Understand scope and career paths

MODULE 2

Website & Online Presence Basics

• How websites work (domain, hosting, CMS) • Introduction to WordPress • Landing pages vs websites • User experience basics (UX)

Outcome: Understand role of websites in marketing

MODULE 3

Content Marketing Fundamentals

• What is content marketing? • Types of content (blogs, reels, posts, videos) • Content strategy & calendar • Copywriting basics (AIDA model) • Canva introduction

Outcome: Create marketing content

MODULE 4

Search Engine Optimization (SEO)

• How Google works • On-page SEO • Keywords & search intent • Meta title & description • Local SEO

Outcome: Optimise content for search engine

MODULE 5

Social Media Marketing

• Facebook, Instagram, LinkedIn overview • Page vs profile • Organic reach & engagement • Hashtags & posting strategy • Community management

Outcome: Manage social media presence

MODULE 6

Paid Advertising Fundamentals

• Introduction to Meta Ads & Google Ads • Campaign objectives • Audience targeting basics • Budgeting & bidding concepts • Ad creatives & copy

Outcome: Understand paid ads

MODULE 7

Email & WhatsApp Marketing

• Email marketing basics • Tools overview (Mailchimp, Brevo) • WhatsApp marketing guidelines • Lead magnets & opt-ins

Outcome: Communicate effectively with leads

MODULE 8

Analytics, AI Tools & Freelancing

• Introduction to Google Analytics • Key metrics (traffic, CTR, conversions) • Free AI tools for marketing • Freelancing platforms & ethics

Outcome: Measure performance & explore income paths

Course Module

Certificate Course in Digital Marketing - 3 Weeks

Mode: Online | Language: Bengali / English (bilingual delivery possible) | Course Fee: Free Target Learners: Students, unemployed youth, homemakers, beginners Outcome: Learners can plan, execute, and evaluate basic digital marketing campaigns

MODULE 1: Introduction to Digital Marketing

Topics

• What is Digital Marketing? • Traditional vs Digital Marketing • Digital Marketing Ecosystem • Career opportunities & freelancing scope • Case study: Small business / NGO example

Outcome: Understand scope and career paths

MODULE 2: Website & Online Presence Basics

Topics

• How websites work (domain, hosting, CMS) • Introduction to WordPress • Landing pages vs websites • User experience basics (UX)

Outcome: Understand role of websites in marketing

MODULE 3: Content Marketing Fundamentals

Topics

• What is content marketing? • Types of content (blogs, reels, posts, videos) • Content strategy & calendar • Copywriting basics (AIDA model) • Canva introduction

Outcome: Create marketing content

MODULE 4: Search Engine Optimization (SEO)

Topics

• How Google works • On-page SEO • Keywords & search intent • Meta title & description • Local SEO

Outcome: Optimise content for search engine

MODULE 5: Social Media Marketing

Topics

• Facebook, Instagram, LinkedIn overview • Page vs profile • Organic reach & engagement • Hashtags & posting strategy • Community management

Outcome: Manage social media presence

MODULE 6: Paid Advertising Fundamentals

Topics

• Introduction to Meta Ads & Google Ads • Campaign objectives • Audience targeting basics • Budgeting & bidding concepts • Ad creatives & copy

Outcome: Understand paid ads

MODULE 7: Email & WhatsApp Marketing

Topics

• Email marketing basics • Tools overview (Mailchimp, Brevo) • WhatsApp marketing guidelines • Lead magnets & opt-ins

Outcome: Communicate effectively with leads

MODULE 8: Analytics, AI Tools & Freelancing

Topics

• Introduction to Google Analytics • Key metrics (traffic, CTR, conversions) • Free AI tools for marketing • Freelancing platforms & ethics

Outcome: Measure performance & explore income paths

FINAL ASSESSMENT & CERTIFICATION

Mini project

• What is Digital Marketing?
• Traditional vs Digital Marketing
• Digital Marketing Ecosystem
• Career opportunities & freelancing scope
• Case study: Small business / NGO example

• How websites work (domain, hosting, CMS)
• Introduction to WordPress
• Landing pages vs websites
• User experience basics (UX)

• What is content marketing?
• Types of content (blogs, reels, posts, videos)
• Content strategy & calendar
• Copywriting basics (AIDA model)
• Canva introduction

• How Google works
• On-page SEO
• Keywords & search intent
• Meta title & description
• Local SEO

• Facebook, Instagram, LinkedIn overview
• Page vs profile
• Organic reach & engagement
• Hashtags & posting strategy
• Community management

• Introduction to Meta Ads & Google Ads
• Campaign objectives
• Audience targeting basics
• Budgeting & bidding concepts
• Ad creatives & copy

• Email marketing basics
• Tools overview (Mailchimp, Brevo)
• WhatsApp marketing guidelines
• Lead magnets & opt-ins

• Introduction to Google Analytics
• Key metrics (traffic, CTR, conversions)
• Free AI tools for marketing
• Freelancing platforms & ethics

Mode: Online | Language: Bengali / English (bilingual delivery possible) | Course Fee: Free

Target Learners: Students, unemployed youth, homemakers, beginners

Outcome: Learners can plan, execute, and evaluate basic digital marketing campaigns

• What is Digital Marketing?
• Traditional vs Digital Marketing
• Digital Marketing Ecosystem
• Career opportunities & freelancing scope
• Case study: Small business / NGO example

• How websites work (domain, hosting, CMS)
• Introduction to WordPress
• Landing pages vs websites
• User experience basics (UX)

• What is content marketing?
• Types of content (blogs, reels, posts, videos)
• Content strategy & calendar
• Copywriting basics (AIDA model)
• Canva introduction

• How Google works
• On-page SEO
• Keywords & search intent
• Meta title & description
• Local SEO

• Facebook, Instagram, LinkedIn overview
• Page vs profile
• Organic reach & engagement
• Hashtags & posting strategy
• Community management

• Introduction to Meta Ads & Google Ads
• Campaign objectives
• Audience targeting basics
• Budgeting & bidding concepts
• Ad creatives & copy

• Email marketing basics
• Tools overview (Mailchimp, Brevo)
• WhatsApp marketing guidelines
• Lead magnets & opt-ins

• Introduction to Google Analytics
• Key metrics (traffic, CTR, conversions)
• Free AI tools for marketing
• Freelancing platforms & ethics